Privacy Policy for Saffron Spire

At Saffron Spire, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us. Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

1. Information We Collect

We may collect information about you in a variety of ways, including:

• Personal Data: Personally identifiable information, such as your name, shipping address, email address, and telephone number, and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us when you register for an account, make a purchase, participate in baking classes, sign up for workshops, or when you choose to participate in various activities related to our site, such as online chat and message boards. When you purchase our custom celebratory cakes, bespoke wedding cakes, handcrafted pastries, artisanal bread, or sign up for corporate catering or afternoon tea experiences, we collect necessary contact and order details.
• Financial Data: Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from our site. We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our payment processor(s), and you are encouraged to review their privacy policy and contact them directly for responses to your questions.
• Derivative Data: Information our servers automatically collect when you access our site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the site.
• Information from Contests, Giveaways, and Surveys: Personal and demographic information you may provide when entering contests or giveaways and/or responding to surveys.

2. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via our site to:

• Process your orders and manage your account.
• Deliver custom cake orders, corporate catering, and wholesale supplies efficiently.
• Enroll you in baking classes or workshops you registered for.
• Provide you with artisanal products and services, including bespoke wedding cakes and afternoon tea experiences.
• Email you regarding your account or order.
• Enable user-to-user communication.
• Fulfill and manage purchases, orders, payments, and other transactions related to our site.
• Generate a personal profile about you to make your future visits to our site more personalized.
• Improve the efficiency and operation of our site.
• Monitor and analyze usage and trends to improve your experience with our site.
• Notify you of updates to our site.
• Offer new products, services, and/or recommendations to you.
• Perform other business activities as needed.
• Request feedback and contact you about your use of our site.
• Resolve disputes and troubleshoot problems.
• Respond to product and customer service requests.
• Send you newsletters, announcements, or other information regarding our artisan bakery and services.

3. Legal Basis for Processing Personal Data (GDPR)

For individuals within the European Economic Area (EEA), we process your personal data based on the following legal grounds:

• Consent: Where you have given clear consent for us to process your personal data for a specific purpose (e.g., subscribing to our newsletter).
• Contract: Where processing is necessary for the performance of a contract to which you are a party or in order to take steps at your request before entering into a contract (e.g., processing your order for a custom cake or a baking class).
• Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject (e.g., maintaining transaction records for tax purposes).
• Legitimate Interests: Where processing is necessary for the purposes of the legitimate interests pursued by Saffron Spire or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms (e.g., to improve our services, prevent fraud, or conduct marketing activities if not relying on consent).

4. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction.
• Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. These service providers require specific information to deliver our custom cakes, manage baking classes, or process online orders.
• Marketing Communications: With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.
• Business Partners: We may share your information with our business partners to offer you certain products, services or promotions where appropriate, especially for corporate catering or wholesale partnerships.
• Other Third Parties: We may share your information with advertisers and investors for the purpose of conducting general business analysis. We may also share your information with such third parties for marketing purposes, as permitted by law.

5. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

6. Your Data Protection Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. Your rights include:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent: You also have the right to withdraw your consent at any time where Saffron Spire relied on your consent to process your personal information.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the physical address below.

7. Cookies and Other Tracking Technologies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on our site to help customize our online platform and improve your experience. When you access or use our site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of our online services.

8. Links to Other Websites

Our site may contain links to third-party websites and applications of interest, including advertisements and external services that are not affiliated with us. Once you have used these links to leave our site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website, and should take those steps necessary to, in your discretion, protect the privacy of your information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an "Updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

10. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Saffron Spire
72 Guildhall Street, Unit 3B
Salisbury, Wiltshire, SP1 2DA
UK